The Audit

It exists to help you understand what your website is actually doing today, why problems are appearing, and what matters most to address — so the next step is intentional, proportionate, and defensible.

This is not a service that sells fixes. It's a decision-support product for moments when something feels off, a change is coming, or the cost of getting it wrong has consequences.

If you're looking for someone to redesign or rebuild your site, I'm not the right fit. If you're trying to decide whether that's the right move — that's exactly where the Audit helps.

When this is useful

The Audit is most valuable when a business is facing uncertainty — or wants to pause and sense-check a direction before committing fully.

Even when a plan exists, the Audit can validate it, surface risk, or highlight where assumptions need adjusting — before momentum makes change harder.

It's typically useful when:

• You sense the website isn't fully supporting your business — but you don't know where the gap is
• Parts of the site feel unclear, bloated, or inconsistent in practice
• Internal opinions differ on what the site should be doing
• Agency conversations have started, but assumptions feel shaky
• A rebuild, redesign, or major change is being discussed
• Past spend hasn't delivered clarity or confidence

What the Audit gives you

The Audit provides a clear, plain-English explanation of how your website is functioning as a system — not just a list of surface-level issues.

By the end, you'll have a shared understanding of:

• What's working and should be protected
• What's holding the site back
• Where effort is being wasted
• What matters most to address first
• What can safely wait
• And what would be a mistake to change too early

The outcome is clarity — not a to-do list.

That clarity makes it easier to:

• Decide whether improvement or rebuild is justified
• Reduce rework, scope creep, and false starts caused by unclear assumptions
• Set direction before briefing an agency or dev team
• Align stakeholders around what actually matters

What this prevents

This work exists to prevent expensive mistakes caused by acting too early.

• Rebuilds that don't solve the real problem
• Optimising the wrong things too early
• Conflicting fixes across teams, tools, or partners
• Momentum-driven change based on frustration instead of understanding
• Spending money without a clear definition of what “better” looks like

Often the most valuable outcome is confirming that you don't need to rebuild.

How the site is diagnosed

Rather than treating problems in isolation, the Audit looks at how the site behaves as a whole.

This includes examining patterns across:

• Messaging and audience clarity
• Navigation and structure
• End-to-end journeys
• Performance and technical drag
• Trust signals and decision points
• How past decisions now interact and compound

The goal isn't to catalogue everything that's imperfect — it's to understand why certain problems keep showing up, and how they reinforce each other.

What this is not

The Audit is intentionally independent of delivery.

It does not:

• Implement fixes or changes
• Produce tickets, specs, or task lists
• Provide design mockups or UX flows
• Promise short-term uplift in place of decision clarity
• Replace agencies or in-house teams
• Push toward a rebuild

These boundaries are intentional. They protect the Audit's independence — which is what makes it easier to trust, safer to share, and more useful as a reference point for decisions about what to do next.

How the Audit works

What you receive

• A plain-English, business-led audit report
• Clear articulation of systemic patterns and their impact
• Explanation of why issues exist, not just that they do
• Trade-offs and realistic paths forward
• A shared reference point for internal teams or external agencies

The report is designed to be read, discussed, and used — not filed away.

If helpful, we can also talk through the findings to clarify priorities and next steps.

Working alongside agencies and delivery partners

Agencies are incentivised to deliver. SiteSpruce is incentivised to tell the truth — even when the answer is “not yet” or “don't do this.”

Without a shared understanding of what's actually going on, proposals tend to optimise different things — and effort gets scattered.

The Audit helps you:

• Enter agency conversations with clarity
• Ask better questions
• Sanity-check proposals
• Avoid agreeing to the wrong thing

Many clients use the Audit to improve an existing agency relationship — not replace it.

SiteSpruce doesn't manage delivery or negotiate scope. It helps you work with agencies more effectively.

Pricing & scope

The Audit is priced based on decision complexity — not page count alone.

Factors include:

• Number of audiences and journeys
• Competing goals
• Legacy decisions
• Risk of a wrong decision

Indicative ranges:

• Small: €1,200-€1,600
• Medium: €1,800-€2,400
• Large / complex: €2,800+

Scope and pricing are confirmed upfront after a conversation.

Optional support (after the Audit)

All optional support is available after an Audit has been completed, and exists to protect its intent — not to replace delivery partners. Support is separately scoped and focused on moments when decisions are being translated or acted on.

Strategic Guidance Sessions

Short, focused sessions to explore how the patterns identified in the Audit could be addressed at a high level.

• Shaping briefs
• Preparing for internal conversations
• Mapping options and trade-offs

No designs, specs, or decisions are made on your behalf.

Implementation Handover Pack

A translation layer for dev teams or agencies where the main risk is doing the wrong thing, not doing nothing.

It focuses on:

• Clarifying priorities and constraints
• Sequencing guidance
• Non-negotiables and “do not optimise yet” areas
• Context needed to implement changes holistically

It does not include code, designs, specs, tickets, or project plans.

Implementation Oversight

Time-boxed support to sanity-check plans against the Audit as decisions are made.

• Reviewing proposed approaches or plans
• Answering clarification questions
• Flagging drift or partial fixes

This is not delivery or project management. Decisions remain with you and your delivery partners.

Common questions