About SiteSpruce
Independent website diagnosis and decision support
SiteSpruce helps businesses make clearer, more confident decisions about their website — before major changes are committed to. It's designed for moments when something feels off, decisions are approaching, and the right move isn't obvious.
I'm Sarah — the person behind SiteSpruce.
I work with businesses when their website feels uncertain and the next step isn't clear.
I'm Sarah — the person behind SiteSpruce.
I work with businesses when their website feels uncertain and the next step isn't clear.
Why SiteSpruce Exists
Most websites aren't failing in obvious ways.
They load, they function, and they broadly “do the job”.
But over time, decisions made under pressure — with partial information, competing goals, or changing priorities — start to stack up. The result is often a site that technically works, but no longer supports the business as well as it should.
This often shows up as uncertainty about whether to rebuild, what to change, conflicting advice from different partners, or a sense that effort is being spent without clear impact.
"Making the right website decision shouldn't feel this hard."
What I keep seeing is this gap: teams being pushed to act — redesign, rebuild, optimise — before they truly understand what's going on.
SiteSpruce exists to slow that moment down.
How I Work
I look at websites as systems, not collections of pages.
Rather than listing isolated issues or jumping to solutions, I focus on the underlying patterns shaping how a site behaves as a whole — how it communicates, how people move through it, and where clarity or confidence drops away.
The outcome isn't a checklist of fixes. It's a clear, shared understanding of what's really going on, what matters most right now, what can safely wait, and what would be a mistake to change too early.
That understanding gives teams something solid to work from — whether they decide to improve what they have, work with an agency, or pause altogether.
Independence by Design
SiteSpruce doesn't deliver design or development work.
That's intentional.
By staying independent of implementation, there's no incentive to recommend a rebuild, a new platform, or more work than is necessary. The focus stays on decision quality — not selling solutions.
This makes your audit easier to trust, safer to share internally, and more useful when working with agencies or in-house teams.
About Me
I'm Sarah. I'm a front-end engineer by background, with experience working in product environments where trade-offs, constraints, and legacy decisions are everyday realities.
I'm comfortable reading both the technical and human sides of a website — understanding when something is a platform constraint, a structural issue, or a symptom of deeper misalignment — and explaining that clearly, in business terms.
Clients usually come to me uncertain or stuck. My role is to make sense of that uncertainty and reduce the risk of the next decision.
I'm based in Dublin and work remotely with businesses across Ireland, the UK, and beyond.
Ready to make sense of what's going on?
Talk through your situation and pressure-test your next step — before committing to change.